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Thursday, December 4, 2008

Computer Business Names that Attract Great Clients

Many technology professionals starting their own businesses underestimate the sheer power of computer business names as a marketing tool for more easily selling IT services to steady, high-paying clients.

Choosing the right name for your company can be challenging and must be well thought out before you open for business. There are many factors to consider as you are thinking through computer business names. To target the best, steady high-paying clients, your marketing materials and branding must communicate exactly what you do to solve small business technology problems.

Use the following 4 tips to decide on an appropriate computer business name that showcases your unique value proposition and target client base.
  1. Think About Your Specialty and Niche Market. Do you have a specialty? Perhaps you are an expert at accounting or medical software. If so, you can use this specialized knowledge to your advantage when building your company's identity. Also think about how your specialty relates to any niche market. Your proficiency with accounting software or experience working with accountants in a previous job might lead to you marketing yourself as an expert in that particular industry. If you choose a specialty and niche, make sure your name reflects this to attract the clients that will most benefit from your services. For example, you can add the term “accounting solutions” or a similar phrase to your computer business name.
  2. Consider Your Location. Often your location can be a real benefit to prospects, customers and clients. When you are geographically close to your small business clients, they know they can count on you for important benefits such as faster response time, service guarantees, and a more competitive rate structure. As you are thinking through computer business names, seriously consider adding location to better communicate your identity and the strength of your services. This also helps to pre-qualify your potential clients. As an example, computer business names such as “[Your City or Your Region] Technology Solutions” will let your prospects know more about you and who you serve than simply “Technology Solutions.”
  3. Keep Your Computer Business Name Short and Descriptive. When you are thinking about names, remember to make your company name short and descriptive. To get maximum impact with marketing materials and make yourself memorable to prospects, you should choose a name that can be easily made into a domain name for your Web site and become part of your e-mail address. That way when prospects are trying to get in touch they only have one thing to remember.
  4. Make Sure Your Computer Business Name is Unique... At Least Locally! In most cases, a simple fictitious name search for similarly- or identically-named business entities or DBA's in your city, county, or state/province is adequate. However to truly cover all bases, or if you have national (or even global) aspirations, consult with a qualified legal expert on trademarks and servicemarks. This will usually be an intellectual property attorney or solicitor.

In this article we talked about 4 critical tips that can help you think through different computer business names. Learn more about how you can get great, steady, high-paying clients and find the best computer business names now at

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